“Soap for the Future” Shanghai Soap Brand Ceremony and New Product Press Conference held in Shanghai
Shanghai soap-making has witnessed the opening and prosperity of Shencheng in the past 100 years. It is the pioneer of soap industrialization in China. It bears the historical changes of the washing industry for more than 90 years, and its brand image is deeply rooted in the hearts of the people.
Through the long corridor of time and through the long river, we can survey the creation, evolution and development of soap-making together, and eventually light up the new director of Shanghai soap-making, implying “reform and start again”.
On the afternoon of January 11, 2019, Shanghai Soap Making Brand Ceremony and New Product Conference were held in Shanghai. More than 150 distributors, representatives of trade associations, media from all walks of life and all staff of the company were invited to attend.
At the beginning of the festival, Huang Youwei, Chairman and Secretary of the Party Committee of Shanghai Soap Making (Group) Co., Ltd., delivered a welcome speech.
Looking back on the development of soap making in Shanghai in the past hundred years, especially in recent years, Shanghai soap making has achieved a magnificent turn. In 2017, we successfully completed the business base transfer and built a new soap factory in Ma’anshan Development Zone. At the same time, through staff streamlining and institutional integration, the number of employees has been reduced by more than 50%, which lays a solid foundation for the further development of Shanghai soap making in the next century.
At present, Shanghai soap-making continuously strengthens the construction of marketing channels, innovates marketing modes, establishes a nationwide sales network, opens up new sales promotion and publicity modes such as community direct selling, e-commerce, group buying, monopoly stores, terminal image counters, exhibition sales and so on, and actively opens up the international market.
In 2019, the development strategy of soap-making in Shanghai will continue to focus on “soap” products. With the aim of “intelligent ecology, green environment protection and ingenious soap-making”, and the basic strategy of “high-end products, younger brands and market segmentation”, the marketing framework system of “product power, sales power and brand power” will be established, which will help build a strong brand country in China and make people healthy and clean. Life provides high quality washing products.
