Enterprise dynamics – Shanghai Soap

Shanghai Soap Making Co., Ltd. was listed in the 2019 “Top 100 Daily Chemicals in China”!

advich — Wed, 15 Jul 2020 06:25:19 +0000

On July 16, 2019, the “2019 Top 100 Chinese Daily Chemicals” award ceremony sponsored by China Academy of Chemical Industry was held in Guangzhou.

In order to display and publicize the achievements of China’s daily chemical industry, the Institute of Daily Chemical Industry has been dedicated to build the “2019 Top 100 Chinese Daily Chemical Industry” selection activity for the first time in the whole industry, set up the corporate brand image, promote the integration of advantageous resources, and promote the development and progress of the industry.

At the award ceremony, Shanghai Soap Manufacturing Co., Ltd. was awarded the title of “Top 100 Daily Chemical Enterprises in China”, which is also a recognition of Shanghai soap manufacturing’s focus on creating national fine products, technological innovation and green development over the years.

As a comprehensive washing products company integrating research and development, production and marketing, Shanghai soap making strives to improve the technical content of traditional industries with high and new technology, accelerate and improve the innovation system of intelligent and green soap making, and continuously spread health, cleanliness and fragrance. Independent research and development of nearly a hundred products, products covering a wide range of home washing needs, to provide consumers with full family washing solutions.

In the future, Shanghai Soap making will continue to provide consumers with better products and services, promote the green development of the industry, and build a well-known brand in the washing industry by virtue of its strong research and development ability and green and environmental protection washing concept

Shanghai soap has been awarded a new batch of “Shanghai brand” certification

advich — Wed, 15 Jul 2020 06:07:35 +0000

On June 12th, the world Recognition Day publicity activity and “Shanghai brand” certification ceremony was held in Shanghai Market Supervision Administration, and shang Yuying, deputy Secretary-General of Shanghai Municipal Government, presided over the certification activity.

Award ceremony

Sixteen new enterprises, including Shanghai Soap Making Co., LTD., have been awarded a new batch of “Shanghai Brand” certificates for their products/services. The list is as follows:

Shanghai soap Making Co. LTD

Shanghai Shentong Metro Group Co. LTD

Aisheng Group Co. LTD

Shanghai Lei Yun Shang Pharmaceutical Co. LTD

Shanghai Yaming Lighting Co., LTD

Shanghai Baoye Group Co. LTD

Jiangnan Shipbuilding (Group) Co. LTD

State Grid Shanghai Electric Power Company

China Eastern Airlines Co. LTD

Shanghai Yangpu Technology Entrepreneurship Center Co. LTD

Shanghai Donghu Property Management Co. LTD

East China Construction Group Co. LTD

Shanghai Electronic Scientific Instrument Co., LTD

Shanghai Xuhui District Social Welfare Home

Shanghai Lujiazui Property Management Co., LTD

Shanghai Waigaoqiao Shipbuilding Co. LTD

“Shanghai Brand” certificate

“Shanghai Brand” certification is a city’s recognition of outstanding enterprises, and an attitude of enterprises to reflect higher product standards and requirements and service quality level in sustainable development. It represents the quality pursuit, character attitude and quality culture of craftsmanship, and shows the concept of a better life. Up to now, 69 products/services of 66 enterprises have passed “Shanghai Brand” certification.

With many famous brands represented by “Bee-flower sandalwood soap” and “Shanghai pharmaceutical soap”, Shanghai Soap has always been committed to inheriting the cultural connotation of Shanghai brand, polishing the golden sign of Shanghai brand, sticking to the value pursuit of Shanghai brand, delivering the quality and reputation of Shanghai brand, and pursuing innovation and surpassing. In recent years, the enterprise has speeded up the brand upgrading and made the products younger, insisting on “brand leading, independent innovation, excellent quality, fine management and social responsibility” as the development benchmark of high-quality brands.

More than 90 people attended the award ceremony, including Xu Kunlin, vice mayor of Shanghai, leaders from leading departments of Shanghai’s “Four brands”, certification organizations participating in Shanghai brand certification, relevant industry associations in Shanghai, enterprises and media representatives of Shanghai Brand certification.

Vice Mayor Xu Kunlin said that the “Shanghai Brand” certification has received good social response and its popularity and influence have been expanding. In order to do the work of “Shanghai brand” certification well and make effect, we should strengthen policy guidance. Adhere to the demonstration of leadership, enhance brand awareness of all walks of life; We will encourage the participation of all parties, create a favorable social atmosphere, and enable more enterprises that embody the “Crown of Shanghai brand and the name card of going global” to go out of China and go global.

China Beauty Expo ∣ “soap” to rejuvenate the beauty of skin

advich — Mon, 20 May 2019 08:21:32 +0000

China Beauty Expo ∣ “soap” to rejuvenate the beauty of skin

On May 20th, a day that was immersed in love, at this happy moment, the 24th China Beauty Expo was grandly opened at the Shanghai New International Expo Center. Shanghai Soap brings a series of new products to the W1 Pavilion with a brand-new image. “Technology leads and focuses on the clean foundation of the skin”. This is the first show of Shanghai Soap at the China Beauty Expo and a stunning beauty for the exhibitors and audience. journey of.

Cleansing the skin is the first step in the daily rejuvenation of every person who loves beauty. It is also the most basic step. It is safe, natural, weak acid, non-irritating, and the feeling of rest assured that soap cleansing is the leading young consumer. New Fashion.

Shanghai Soap New Products is the main brand of four brands, Shanghai Yao Soap, Shanghai Sulfur Soap, Seven and White and Bee Flower.

The Shanghai medicated soap brand is based on the theme of four seasons skin care. Each soap has different Chinese herbal ingredients. It is anti-allergic in spring, antibacterial in summer, moist in autumn, and hydrating in winter. It brings all-round benefits to the users in different seasons with different cleaning effects. Skin care.

The brand new small red bottle series covers the consumption needs of different age groups, highlights the professionalism, the small red bottle amino acid children’s foam hand sanitizer for parents to be safer and safer, the large red bottle herbal antibacterial foam hand sanitizer for adults, and Provides a delicate treatment for women with foam care and underwear washes. The foam-sensing washing mobiles phones incorporates technology and fashion, making the hand washing more ceremonial.

Shanghai Cleansing Skin Care Sulfur Soap is a skin-based cleansing series led by Shanghai Soap’s patented technology. It is a weak acid soap-free and alkali-free skin-friendly formula. It gently cleanses the skin, controls oil, removes phlegm and inhibits bacteria, bringing the balance of skin beauty.

The seven-and-white amino acid rejuvenating cleansing ball that is suspended in the air and embedded in the double-sided column is a high-value skin cleansing ruler specially designed for young people, bringing 365 days of no dead ends to the user. Warm and healthy care is the best choice for young people who love the luxury lifestyle.

The elegant aroma has always been the most representative feature of the bee flower brand, and it is also the most profound memory point of consumers.

The brand new upgrade of the bee flower brand has brought consumers a cleansing soap and bath soap with classic sandalwood, mellow aroma and deep amber.

The unique soap wall design, the “soap” shape is different, the Shanghai soap making nearly a hundred years of soap making process at a glance.

Chinese brands focus on domestic products, feel the charm of the brand

advich — Sat, 11 May 2019 08:13:21 +0000

Chinese brands focus on domestic products, feel the charm of the brand

On the morning of May 10th, the China Brand Day event in 2019 was grandly opened at the Shanghai Exhibition Center, with the theme of “Chinese brand, world sharing; speeding up brand building, leading high quality development; focusing on domestic products and feeling brand charm”. Promote and promote fine domestic products for independent brands that have made outstanding contributions to the high-quality development of Chinese brands.

Chinese brands focus on domestic products. Feeling a brand is the common pursuit of consumers and producers. Brand building represents the direction of supply and demand side upgrade. The brand development level is a comprehensive reflection of enterprise competitiveness. With the pace of consumption upgrading, the pursuit of brand has become the consensus of the whole society, brand consumption is actually in our lives~

This year, the Chinese brand day played a new trick, set up a self-owned brand consumer product experience zone, and a more life-oriented way to reproduce the brand scene. Brand charm…

Shanghai Independent Brand Experience Zone

Carefully arranged, with inheritance and innovation, the theme of “Shanghai Brand Change” is quite nostalgic and quite distinctive. Walk through it and feel the flow of time quietly.

In the 1950s, the four major pieces of “three turns and one ring”, posters on the wall, old objects on the table – bee flower soap, these old brands carrying generations of good memories, will certainly arouse many people’s heart The beautiful emotions in the depths.

Brand is a vision that can pass through the limitations of time and space…

Guochao future life home

Health care soap life, care is no longer a simple cleaning, but a change in lifestyle and philosophy. High-quality products and high-quality experiences are gradually increasing consumer demand for brands.

Daily chemical industry independent brand consumer goods experience zone

Shanghai Soap is centered on the theme of “fashion, beauty, cleanliness and health”, showing the development achievements of bee flower sandalwood soap “fragrance” in the past century; Shanghai medicated soap focusing technology leads, pharmacological soap making, healthy whole family, close to the daily life of the people, bringing Quality experience. Let consumers experience the upgrade results of the brand products and the charm of domestic products. Dedicating more and better products to consumers to meet the growing needs of the people.

Shanghai Soap Booth

Bee flower brand product upgrade

Shanghai medicated soap health family choice

Consumers feel the development of bee flower sandalwood soap and Shanghai medicated soap brand on the spot

Brand development, innovation is the driving force, culture is the essence, marketing is the means, and the environment is the soil.

On May 9th, at the 2019 China Brand Building Summit Forum held in Shanghai. Huang Youwei, secretary of the Party Committee and Chairman of Shanghai Soap (Group) Co., Ltd., said that the 96-year-old Shanghai Soap is a young and old brand, and it pays great attention to “change” and “unchanged” in the development process. “Change” is the insistence on quality, “change” is the constant innovation of products.

“Unchanged” means the company’s unremitting pursuit of quality and focus, concentration and professionalism. “We focus on the needs of consumers, concentrate on our products, and we specialize in product manufacturing. We only do what we are good at, and there is no limit to doing this.”

“Change” means continuous innovation in products. Only companies that are constantly innovating can be able to grow their business. As an old company, we need to constantly update our equipment. “Hundred Years of Enterprise, 100 Years of Brand. We hope that Shanghai Soap and Consumers will work hand in hand with generations.”

Shanghai Soap Debuts in the Long Triangle Old Brand Road Show

advich — Wed, 08 May 2019 08:00:01 +0000

Shanghai Soap Debuts in the Long Triangle Old Brand Road Show

In order to implement the decision-making arrangements of the municipal party committee and the municipal government on the full implementation of the “Shanghai Shopping” brand and the “Recommendations on awakening and reviving the old Shanghai brand”, the special action to accelerate the revitalization of the old brand was launched. On May 7, 2019, Shanghai was launched. The shopping brand revitalization of the old-fashioned promotion committee (Jinshan special session) and the Yangtze River Delta brand-name brand roadshow was held in the Yangtze River Delta Roadshow Center. Xu Kunlin, deputy mayor of Shanghai, representatives of relevant government representatives of Shanghai, Jiangsu and Zhejiang, Shanghai Academy of Social Sciences and other experts and scholars, the head of the Yangtze River Delta Time-honored Association, and representatives of the Yangtze River Delta old-fashioned enterprises attended the event.

Vice Mayor Xu Kunlin delivered a speech

The Yangtze River Delta old brand road show event site

During the event, Shanghai Soap Co., Ltd. combined with new consumption, mainly displayed classic products and brand new products that were popular with consumers.

Bee flower sandalwood soap has been precipitated for more than 90 years, flower bag, teak box, paper canned, exquisite packaging, classic and fashion intersection, the use of materials, calm and soothing aroma still has a place in the hearts of consumers, but also attracted The eyes of many consumers.

Shanghai medicated soap Pujifang four seasons medicinal soap is also highly praised. According to the characteristics of the four seasons of spring, summer, autumn and winter combined with Pujifang, the unique skin care concept and high-value, young packaging have won praises from many consumers.

Activity scene viewers

[Reject “soap” fake] Bee flower sandalwood soap is the best CP

advich — Fri, 12 Apr 2019 02:47:53 +0000

[Reject “soap” fake] Bee flower sandalwood soap is the best CP

In the 1930s, Shanghai was a prosperous ten-mile ocean. Sandalwood soap was regarded as a luxury item. It was once a lady’s cleansing body and a favorite. It has an elegant and rich fragrance, and it is elegant and calm, and it also carries sandalwood. The temperament charm. In the old advertisement paintings, there are often beautiful women’s hands in the cheongsam.

Exquisite hand-made vintage packaging, a piece of soap and brand legendary journey across the century.

The classic and pleasant sandalwood fragrance softens the body temperature and exudes a unique warmth. After more than 90 years of bee sandalwood soap, there are gradually more “fake relatives” on the market.

At 3:15, Xiaobian collected a batch of “fake relatives” of Shanghai sulfur soap and Shanghai medicated soap, which caused a strong resonance of soap powder.

This time, I will talk about how to identify bee sandalwood soap. Let’s first show you some counterfeit products of 125 grams of bee sandalwood soap.

How to distinguish true and false sandalwood soap? Xiaobian first talks about some little knowledge!

1. The belt of bee sandalwood soap is a product trademark. In 2017, it began to adopt a new hot stamping process, which is more high-end atmosphere. A bee is printed on the left side of the belt, and a flower is printed on the right side, thus forming the “Bee Flower” brand. The Chinese “Bee & FLOWER BRAND” and “SANDALWOOD SOAP” are printed in the middle of the belt.

On October 31, 1979, the bee flower trademark was registered with the State Administration for Industry and Commerce and has been in use until now. The trademark registration number is 100103, and the registrant Shanghai Soap Factory.

2, the small round label above the belt, you can scratch, and through the text message or call to verify the authenticity.

3. There is a flower-shaped gold sticker under the belt, a small bee is embedded in the inner ring, and the words “BEE&FLOWER” and “MADE IN CHINA” are printed on the outer ring. On behalf of bee flower sandalwood soap is the only soap product in China that has won the “National Silver Award”.

4. The white product manual in the belt is written in four languages, including Chinese, English, French and Spanish.

5, the color of the soap sandalwood soap is brown, the front of the soap body is printed with the words “Bee Flower Soap” and “Shanghai, China”, and the words “BEE&FLOWER” and “SHANGHAI CHINA” are printed on the back.

6, bee sandalwood soap from the packaging to the soap body, with a complete design patent.

Having said that, let’s take a look at the bee flower soap bag series, including bee flower sandalwood soap, bee flower jasmine soap and bee flower rose soap, as well as new bee flower agarwood and bee flower amber soap, a total of five Fragrance type!

Refusing the “soap” fake time

advich — Fri, 15 Mar 2019 02:42:20 +0000

Refusing the “soap” fake time

The annual 315 is coming! This day is the day when the nation’s consumers collectively protect their rights and interests! As a senior soap manufacturer, we often see “relatives” in the market known as Shanghai soap soap products, especially “Shanghai sulfur soap” and “Shanghai medicated soap”.

Today, Xiaobian comes to popularize and identify the secrets of these soaps.

Shanghai sulfur soap has always been known as a good helper for “skin-assisted cleaning”. Let’s first show you that there are more than 85å, 95 grams of Shanghai sulfur soap counterfeit products.

Therefore, Xiao Bian reminds everyone to buy sulfur soap, please look for “Shanghai Soap” brand Shanghai sulfur soap, has won the “Shanghai famous brand” title, sold 332 million in five years. The product range is available in 85 g, 95 g, 125 g and 130 g sizes.

How to distinguish 85 grams, 95 grams of Shanghai sulfur soap “cottage”, the following content should be carefully looked at!

85 grams of Shanghai sulfur soap

In the upper left corner, the brand “Shanghai Soap” is printed. The name “Shanghai Sulfur Soap” is blue. The front of the package has two red ribbons. The new version of the product claims to be “gentle and clean and moisturizing the skin”. It is a series of sulfur soap throughout Shanghai. Advertising language.

The front of the soap body is printed with the words “Shanghai”, and the soap body is bright yellow.

95 grams of Shanghai sulfur soap

In the upper left corner, the brand “Shanghai Soap” is printed. The “Shanghai” font in the product name is red, the “Sulphur Soap” font is blue, and there are two red ribbons on the front of the package. The lower right side has obvious “Sulphur Mountain”. Pattern, product packaging has a separate design patent.

The soap body is printed with the words “Shanghai” on the front, and the soap body is yellow, which is produced by the color pattern process.

Next, pay attention to “Shanghai Yao Soap”, which was produced by Shanghai Soap Factory in 1959. It is an earlier antibacterial cleansing soap in China.

It is both a product and a registered trademark. There is a ® in the upper right corner of the authentic Shanghai medicated soap. The red bottom of the package is yellow, and the “Chinese herbal formula” logo is marked in the lower left corner. The product claims “four seasons of standing hygiene products”, which is a slogan throughout the Shanghai medicated soap series.

90 grams of Shanghai medicated soap has a light embellishment in the middle of the package, which is different from 125 grams.

90 grams of Shanghai medicated soap

125 grams of Shanghai medicated soap

The soap body is red in color, and the word “Shanghai medicated soap” which is raised in the middle is the authentic Shanghai medicated soap!

Reject “soap” fake, support genuine!

At present, 85 grams of Shanghai sulfur soap and 90 grams of Shanghai medicated soap packaging on the back of the new “security two-dimensional code”, one product, one code, one. After scanning the code, the “genuine” prompt is displayed immediately.

Brand upgrading, C-position appearance, create “new national products”, aiming at young customers

advich — Wed, 20 Feb 2019 02:33:00 +0000

Brand upgrading, C-position appearance, create “new national products”, aiming at young customers

For the older generation of consumers, “20 this year, 18 next year” white soap advertising words deeply rooted in the hearts of the people, honeybee sandalwood soap unique fragrance unforgettable, solid soap is the first choice when buying laundry soap. Shanghai Soap Making with these brands was founded in 1923, and now the post-60s and Post-70s are the main consumers of Shanghai Soap Making, while the post-80s, post-90s and post-00s seldom choose us.

The thirst for young customers also accelerated the pace of upgrading the brand and introducing new products of Shanghai soap making. Therefore, both products and channels, Shanghai soap making is trying to meet the needs of young people in recent years.

After 282 days of gestation, in 2019, Shanghai Soap Making Co., Ltd. launched 55 new products in one breath with its eight major brands. Qiqi appeared in the grand ceremony of brand, from Geqing to Jiaqing, covering all the clean scenes in the daily life of the family.

Wang Zhenming, general manager of Shanghai Soap Manufacturing Co., Ltd., introduced the new achievements of several old brands of Amway, which were born in 1908.

As an effective supplement to Guben super-efficient laundry soap, Guben multi-functional laundry soap forms a hierarchical layout with fan brand laundry soap; returns to the original color laundry soap, paper packaging, and advocates the concept of safe and environmental protection.

Firm Benefit-Shanghai Firm Benefit and Clean Benefit

Created in 2018, the new brand “Seven and White” is positioned as “New Clean, New Life, New National Goods”. The Crystal Jelly Balls are their main products. With the theme of “Wind, Flower, Snow, Moon” and gold foil, dried flowers and gold foil are wrapped in amino acid soap, especially APG cleaning factor, which is natural and mild.

In terms of marketing methods, the target new retail “seven and white” will “take an unusual road”, not into the counter or e-commerce platform, but to do community marketing.

Seven and White: A New Way of Life

Shanghai Essential Oil Soap, made by hand, combines the ingenuity of hand-made soap and hand-cut, nourishing, elegant rhyme, rhyme, gemstone four series, carefully selected materials, using pure natural distilled plant water solution, mild, pure, non-stimulating, cleansing and nourishing skin.

Shanghai Essential Oil Soap – Healthy and Healthy

Shanghai soap concentrates on skin cleanliness. Its core product, Shanghai sulfur soap, has sold 332,161,721 pieces in five years. Its soap-free and alkali-free upgrade formula has made it a net red. Patent technology innovation, weak acidic skin-friendly formula, upgraded packaging is also equipped with cleanser mesh and hair band, so that the experience of consumers is more intimate.

Shanghai Soap – Technology Leadership, Focus on Skin Foundation Cleaning

Shanghai soap is also upgraded. The new product is made up of Chinese herbal medicine extracted from the patented formula Puji Fang. According to the four seasons of spring, summer, autumn and winter, different skin sensations are changed, and new products are launched according to the standard Japanese cosmetics. Small red bottle hand washing liquid, small red book and other new packaging, automatic induction foam washing mobiles phones and other intelligent products, more fashionable, more scientific and technological sense, so that every time hand washing has become a ritual.

Shanghai Pharmacological Soap-a Standing Stock for Pharmacological Soap Making in Four Seasons

Mega Jingyuan is a niche brand of Shanghai soap export. Taking advantage of the opportunity of brand incubation cooperation, it rebuilds brand image and revives brand market influence. It launches Amazon algae mud facial cleaning soap series, moisturizing facial cleaning soap series, bath soap series and laundry fragrance soap series. The product line covers three major areas of facial cleaning, skin care, bath cleaning and fabric washing and care in an all-round way.

Mega-Jing: Only for Perfect Presentation

Sunshine fragrant fan brand laundry soap is the first high-grade translucent laundry soap in China. Golden yellow soap body, citronella oil herbal fragrance and wax paper packaging are deeply rooted in people’s hearts. With the re-popularity of soap and the renewal of environmental protection, Fan brand laundry soap will continue to use degradable wax paper packaging, adjust specifications and weight, simplify the brand image more intuitive.

In addition, Fan Brand has entered the market of washing soap for infants and young children for the first time. It develops laundry beads specially designed for machine washing and uses instant membrane technology to dissolve in water without residue, so as to make laundry cleaner.

Fan Brand: The Quality of Sunshine Fragrance is the same

Light elegant sandalwood and exquisite hand-made retro-packaging have made a legendary journey of soap and brand across the century. Classical pleasant fragrance softens the body temperature, emits a unique warm body fragrance, and lingers through the years. Honeybees, carrying a unique temperament and charm, bring a new breakthrough from raw materials, fragrance to packaging, sandalwood, aloes, amber from form to category, enrich the brand product structure.

Bee Flower – Quality Inheritance, Xiangyue Century

On the basis of adhering to the traditional functions, many new products strengthen brand characteristics, adhere to differentiated competition strategy, start from washing and nursing functions, prevention and auxiliary efficacy, and provide refreshing experience with professional quality assurance. After the festival, a large number of businessmen gathered at the new product exhibition stand, one after another, fully expressing their enthusiasm and willingness to purchase new products.

Wang Zhenming, general manager of Shanghai Soap Making Co., Ltd., said: “In one year, through eight brand upgrades, 55 new products have been developed and will meet with consumers one after another after the Spring Festival. At the same time, starting from the organizational structure, a new channel department has been set up to generalize all the traditional channels, terminals and e-commerce to the new channel department. In 2018, the company’s annual sales revenue increased by 20% compared with the same period, far exceeding the average level of the industry, and the growth rate ranked first in the industry. Since 2009, double-digit sales revenue growth has been achieved for nine consecutive years.

The blueprint for the future has begun to be drawn. At the beginning of the year, Shanghai Soap Making also set a target to achieve annual sales of 60,000 tons by the end of 2019, focusing on product development and marketing. While inheriting the old products, it takes 5 to 10 years to launch a batch of high-end products. This year, we will continue to introduce new brands and products in the direction of hand soap and pet washing products.

Innovative products are the source of brand vitality. The annual sales target of Shanghai soap-making for new products is 15% of total sales. The aim is that the new products will gradually become large-scale sales products after two years of market inspection. At the same time, we will promote more brands of Shanghai Soap Making to join the `billion Club’.

One hundred years of soap making is just like the spirit of Shanghai, which embraces all rivers and rivers. Shanghai Soap Making will continue to inherit the spirit of “Creative Soap Making” in pursuit of the ultimate.

The best time to plant a tree is ten years ago, followed by now. Now that the future has come, let’s work together, soap for the future!

Technology Leads Progress in Intelligent Soap-making and Standard-matching Cosmetics Production

advich — Mon, 18 Feb 2019 02:27:30 +0000

Technology Leads Progress in Intelligent Soap-making and Standard-matching Cosmetics Production

The First Special Antibacterial Soap-Shanghai Pharmaceutical Soap

The First Advanced Translucent Laundry Soap-Fan Brand Laundry Soap

The First Generation of Polyester Soap-Baili Beauty Soap

The First Bucket of Laundry Fluid-Fan Brand Laundry Fluid

Establishment of National Standards for Liquid Soap and Liquid Laundry Soap

…

Liu Weiyi, vice-president of technology and senior engineer of Shanghai Soap Making Co., Ltd., counts the pioneering technologies and products of Shanghai Soap Making Co., Ltd., which is the first in China’s washing industry.

Over the years, Shanghai soap industry has always adhered to brand inheritance, quality adherence, professional and technological innovation based on the forefront of China’s soap industry. The newly built demonstration production base in Hanshan, Anhui Province, intellectualized production environment and cleanliness of processing workshop are the first factories in China to adopt GMPC (cosmetics) production standard in the soap industry.

Among them, two fully automatic soap production lines, with capacity of 40,000 tons per year, have only 20 workers. In the production process, feeding, printing, packaging, packing and other production links all realize automatic pipeline operation.

This year, the classic honeybee sandalwood soap and the fan laundry soap with the fragrance of sunshine were made by the demonstration base in Hanshan.

Multilayer packing 300 pieces per minute

Unique laundry soap cooling room technology, scientific soap, not easy to crack and rot

Intelligent Storage System for Automatic Storage, AGV Logistics Transfer Tool, Intelligent Handling of (Half) Products

Intelligence means not only “automation”, but also “high standard”. In such a “concise, intelligent and efficient” production environment, all kinds of cleaner detergents, from raw material formulation, packaging to production process, standard norms have become the benchmark of the industry. This soap is the core value of safe, healthy and environmentally friendly soap-making products in Shanghai.

Shanghai Soap Products Research Center belongs to the technology center of municipal enterprises. It has dozens of independent product invention patents for product development, application and technology reserve. We should adhere to market-oriented, industry-university-research cooperation and promote the transformation of scientific research achievements into product innovation.

Net Red Shanghai Soap Cleaning and Skin Care Sulphur Soap

The raw material comes from the fan soap liquor of natural renewable vegetable oils and fats

Shanghai Medical Soap Health Care Series Products Adding Herbal Extracts of Traditional Chinese Medicine

To carry on the brand and realize the sustainable development of enterprises for a century, Shanghai Soap Making strives to upgrade the technological content of traditional industries with high and new technologies, accelerate and improve the innovative system of intelligent and green Soap Making, and continuously disseminate health, cleanliness and fragrance.

At the Forum of “Inheritance and Innovation”, representatives of trade associations, brand experts, partners and distributors focused on “Prospects for new materials and technologies in the detergent industry”; “Trade war” on the detergent industry in 2019; How to promote each other online and offline for Shanghai soap products; Implementation path of multi-brand strategy; From “old national products” to “new national products”; Discussions were held on “Grade I” and suggestions were made for the development of Shanghai soap brands.

“Soap for the Future” Shanghai Soap Brand Ceremony and New Product Press Conference held in Shanghai

advich — Thu, 14 Feb 2019 02:24:20 +0000

“Soap for the Future” Shanghai Soap Brand Ceremony and New Product Press Conference held in Shanghai

Shanghai soap-making has witnessed the opening and prosperity of Shencheng in the past 100 years. It is the pioneer of soap industrialization in China. It bears the historical changes of the washing industry for more than 90 years, and its brand image is deeply rooted in the hearts of the people.

Through the long corridor of time and through the long river, we can survey the creation, evolution and development of soap-making together, and eventually light up the new director of Shanghai soap-making, implying “reform and start again”.

On the afternoon of January 11, 2019, Shanghai Soap Making Brand Ceremony and New Product Conference were held in Shanghai. More than 150 distributors, representatives of trade associations, media from all walks of life and all staff of the company were invited to attend.

At the beginning of the festival, Huang Youwei, Chairman and Secretary of the Party Committee of Shanghai Soap Making (Group) Co., Ltd., delivered a welcome speech.

Looking back on the development of soap making in Shanghai in the past hundred years, especially in recent years, Shanghai soap making has achieved a magnificent turn. In 2017, we successfully completed the business base transfer and built a new soap factory in Ma’anshan Development Zone. At the same time, through staff streamlining and institutional integration, the number of employees has been reduced by more than 50%, which lays a solid foundation for the further development of Shanghai soap making in the next century.

At present, Shanghai soap-making continuously strengthens the construction of marketing channels, innovates marketing modes, establishes a nationwide sales network, opens up new sales promotion and publicity modes such as community direct selling, e-commerce, group buying, monopoly stores, terminal image counters, exhibition sales and so on, and actively opens up the international market.

In 2019, the development strategy of soap-making in Shanghai will continue to focus on “soap” products. With the aim of “intelligent ecology, green environment protection and ingenious soap-making”, and the basic strategy of “high-end products, younger brands and market segmentation”, the marketing framework system of “product power, sales power and brand power” will be established, which will help build a strong brand country in China and make people healthy and clean. Life provides high quality washing products.